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Create a drinking container
for the new millenium. The container should reflect the brand identity
of Grolsch larger.
key words for inspiration:
Individualism
Tradition
Ceremonial Opening
Style
''I stand out from the croud.'
Connoisseurs Drink
Premium
Star Treck
Futuristic
Out of the Ordinary
Millennium
Imagination
The branding of the Grolsch product is distinctive.
The unique bottle top is much cherished by the consumer
and the manufacturer. In creating this concept it was felt
that this individualism should seriously be reflected.
The action of placing the glass in the base is ceremonial
not unlike that of placing a cup in a saucer. This ceremony
indicates the fine calibre ofthe beverage as does the
bottle top.
The main form of the glass takes inspiration from the
traditional fine pilsner glasses and follows through
to a futuristic orb. Situated in the centre of this orb is a
Grolsch green bubble which is unique in every glass,
strengthening the individualism of Grolsch.
The aluminum base reflects tradition with its gentle
tapers and champhered edges. A sharp slice has been
chopped from one side of the form causing a break in
harmony, revealing the sharp edge. Through this the
green identity bubble can be seen.
This concept challenges existing vessels and presents the
consumer with a future that is both delicate and robust.
The Grolsch Identity glass carries on the tradition of
speculation about the future: its styles, technologies
and customs. |
